Conversion rates for every down and distance,
Each square is the chance to move the chains across every snap. Hover or tap a square for its range by situation, and click it to look it up above. Hatched squares have fewer than plays, so lean on the estimate there.
This play is the chance this one snap gains the yards or scores. This series is the chance the offense moves the chains before it gives the ball up, including later downs. A punt or field goal counts as a failure. On 4th down the two numbers are the same.
4th-down numbers only include teams that chose to go for it. Coaches go for it when they like their chances, so these rates probably run higher than an average team would manage in an average spot.
The big numbers use every snap at that down and distance, which is the most data there is. The ranges show how far three things can push it. Each row changes one of them and keeps everything else at its usual mix. The best and worst case combine all three.
A model fit to every snap measures how much each situation raises or lowers the odds. That shift is applied to the main number, so the ranges stay centered on the real data and stay steady even where a single combination has few plays. Each variable was kept only if it made predictions better on 2023 to 2025 games the model never saw.